Press Release

HPAG Acquires C4 Fabrication, Launches Strategic Partnership to Expand Capabilities and Service

May 29, 2025

Horsepower Automotive Group is proud to announce the acquisition of C4 Fabrication, a leading name in high-quality off-road armor and accessories for Toyota 4Runner, Tacoma, Tundra, Land Cruiser and more. This strategic acquisition marks the beginning of a strong partnership designed to enhance production, streamline service, and expand market reach — all while staying true to the core values and craftsmanship that have made C4 a trusted brand among off-road enthusiasts.

Under this new partnership, C4 Fabrication will continue to deliver its full lineup of premium products, with the same uncompromising quality, and commitment to customer service that enthusiasts have come to expect. With the support of Horsepower Automotive Group, C4 Fabrication will accelerate the new product development cycle, ensuring that C4 continues to set the standard in off-road engineering.

With the support of Horsepower Automotive Group, C4 Fabrication is now positioned to deliver even more value to customers, including:

•    Increased production capability for shorter lead times

•    Direct-to-Door shipping to eliminate the terminal pickups.

•    Powder coated final products, ready for installation, coming soon.

Most importantly, C4 founder Caleb Rupp will remain actively involved in new product development and marketing, ensuring that the brand stays rooted in its original vision and continues to evolve with the off-road community in mind.

“This partnership allows us to grow without compromising what makes C4 special. I’m staying hands-on with new product development and marketing to stay true to the C4 Fabrication brand you know and love, just better delivery, shorter lead times and more innovation on the way. Thank you for helping us reach this next chapter, we’re just getting started.” said Caleb.

Horsepower Automotive Group shares C4 Fabrication’s passion for performance, precision, and the off-road lifestyle, and this acquisition reflects a shared commitment to pushing the boundaries of what’s possible — together.

About Horsepower Automotive Group

Horsepower Automotive Group operates as a holding company for off-road automotive aftermarket brands Addictive Desert Designs, DV8 Offroad, Flatline Van Company, and Rago Fabrication. They collectively offer a range of aftermarket accessories for Jeep, Toyota, Raptor, Bronco, Sprinter, Transit, Promaster, and other truck / SUV / van enthusiasts looking for tough, durable and stylish designs to set them apart on the trails. Addictive Desert Designs was born from an addiction to push the limits of design, a passion for customizing vehicles and a love for the desert. DV8 understands that, along with style, Jeep enthusiasts need functional, reliable equipment that also protects their investment. Flatline Van Company was formed on a collective love for the outdoors, and they share this passion through their line-up of roof racks, storage solutions, bed systems, and other gear for those seeking the adventure van life. Rago Fabrication focuses on providing sleek and strong mounting solutions for overlanding gear.

For additional information, visit www.ragofabrication.com, www.addictivedesertdesigns.com,
www.dv8offroad.com, and www.flatlinevanco.com.

PR Contact: Kirsten Dittberner
kdittberner@horsepowerautomotivegroup.com