Lindsay Lopez

My name is Lindsay. I grew up in the beautiful state of Idaho, a place that often gets overlooked or reduced to just potatoes. I don’t mind the misconception though, it leaves the best spots just a little more wild.

My journey into the off-road world started about four years ago with nothing more than an iPhone full of 4Runner photos and a desire to try something new. At the time, I was a stay-at-home mom just looking for a hobby. Something creative and fulfilling that gave me a sense of identity outside the everyday routine. I never could have imagined sharing my 5th Gen Toyota 4Runner would evolve into a full-blown career, or that I’d be running my own media business by creating content and sharing it with my audience.

My office isn’t always four walls, it’s often in the mountains with my Sony camera. I specialize in working with brands across the off-road and firearms industries, using my platform to showcase products in rugged environments. My rig is not just a build I use to enjoy the outdoors, It’s a reflection of my lifestyle, and the hard work that got me here.

When I’m going off-road, it’s not to beat it up or test limits for show, it’s because I rely on it to get me into the places most people won’t go. This gets me to be able to view and camp at the most scenic and beautiful spots here in Idaho.

One of the most meaningful parts of all this has been bringing my family along for the ride. I grew up exploring with my dad, and now I get to pass that same sense of wonder and appreciation for nature down to my own kids.

These days, my goal is turning my 4Runner into the kind of off-road rig I never would have ever pictured myself behind the wheel of four years ago. Toyota has always stood out to me for its reliability and capability, and building it out has become something deeply personal. Like most off-road enthusiasts know, you’re never really done. There’s always another upgrade so I don’t see me stopping anytime soon.

This journey has brought me opportunities, growth, and a sense of purpose I didn’t know I was missing, and I feel I’m just getting started.