# Horsepower Automotive Group > Horsepower Automotive Group (HPAG) is a Chandler, Arizona-based holding company in the off-road and overlanding automotive aftermarket. HPAG is a portfolio investment of Huron Capital and operates five brands: Addictive Desert Designs, DV8 Offroad, Flatline Van Company, Rago Fabrication, and C4 Fabrication. Collectively, these brands design and manufacture aftermarket accessories — bumpers, armor, MOLLE storage panels, roof racks, light mounts, hard tops, fenders, bed systems, and more — for Jeep Wrangler and Gladiator, Ford Bronco and F-150 Raptor, Toyota Tacoma, 4Runner, Tundra and Land Cruiser, Ram TRX, and Mercedes Sprinter, Ford Transit, and Ram ProMaster adventure vans. HPAG was founded in 2020 as the holding company successor to a Huron Capital-backed platform that initially operated under the Addictive Desert Designs and DV8 Offroad brand names. The portfolio expanded through the acquisitions of Rago Fabrication (March 2022), Flatline Van Company (June 2023), and C4 Fabrication (May 2025). ## About HPAG - [Homepage](https://www.horsepowerautomotivegroup.com/): Overview of HPAG and its five operating brands. - [About Us](https://www.horsepowerautomotivegroup.com/about-us): Company background, brand origin stories, and holding-company structure. - [Ambassadors](https://www.horsepowerautomotivegroup.com/ambassadors): Professional athletes and off-road content creators partnered with HPAG brands. - [Careers](https://www.horsepowerautomotivegroup.com/careers): Open roles across manufacturing, R&D, sales, and marketing. ## Brands - [Addictive Desert Designs (ADD)](https://www.horsepowerautomotivegroup.com/brands/addictive-desert-designs): American-made off-road bumpers and accessories for Ford F-150 Raptor, Bronco, Ram TRX, and other trucks and SUVs. Brand homepage at [addictivedesertdesigns.com](https://www.addictivedesertdesigns.com/). - [DV8 Offroad](https://www.horsepowerautomotivegroup.com/brands/dv8-offroad): Bumpers, tire carriers, hard tops, fenders, hoods, LED lighting, doors, and suspension for Jeep Wrangler/Gladiator, Ford Bronco, and Toyota platforms. Brand homepage at [dv8offroad.com](https://dv8offroad.com/). - [Rago Fabrication](https://www.horsepowerautomotivegroup.com/brands/rago-fabrication): MOLLE panels, bed racks, light and gear mounts, and armor focused on Toyota 4Runner, Tacoma, and Lexus GX platforms. Brand homepage at [ragofabrication.com](https://www.ragofabrication.com/). - [Flatline Van Company](https://www.horsepowerautomotivegroup.com/brands/flatline-van-co): Roof racks, ladders, bed systems, and storage solutions for Mercedes Sprinter, Ford Transit, and Ram ProMaster adventure vans. Brand homepage at [flatlinevanco.com](https://flatlinevanco.com/). - [C4 Fabrication](https://www.horsepowerautomotivegroup.com/brands/c4-fabrication): High-clearance off-road bumpers, armor, and accessories for Toyota 4Runner, Tacoma, Tundra, and Land Cruiser. Brand homepage at [c4fabrication.com](https://www.c4fabrication.com/). ## Dealers and wholesale - [Become a Dealer](https://www.horsepowerautomotivegroup.com/dealer-sign-up): Dealer application requirements and process for the five HPAG brands. - [Preferred Dealer Program](https://www.horsepowerautomotivegroup.com/preferred-dealer-program): Loyalty program offering cashback rebates, preferential dealer locator listing, and access to new-product previews for brick-and-mortar dealers in the US and Canada. - [Preferred Dealer Sign Up](https://www.horsepowerautomotivegroup.com/preferred-dealer-sign-up): Enrollment form for existing HPAG dealers. - [Preferred Dealer Rewards](https://www.horsepowerautomotivegroup.com/preferred-dealer-rewards): Tiered cashback structure starting at $2,000 in qualifying HPAG purchases, paid quarterly. - [Wholesale Sites](https://www.horsepowerautomotivegroup.com/wholesale-sites): Authorized wholesale-channel destinations for HPAG-brand products. - [February 2026 Rebate](https://www.horsepowerautomotivegroup.com/february-2026-rebate): Current dealer rebate promotion details. - [Resale Certificates](https://www.horsepowerautomotivegroup.com/resale-certificates): Tax exemption certificate submission for authorized dealers. - [Unauthorized Dealers / DNS List](https://www.horsepowerautomotivegroup.com/hpag-unauthorized-dealers): Listing of unauthorized resellers and Do Not Sell entities. ## News and press releases - [All Press Releases](https://www.horsepowerautomotivegroup.com/blogs/press-releases): HPAG news archive across all brands. - [HPAG Acquires C4 Fabrication](https://www.horsepowerautomotivegroup.com/hpag-news/c4-fabrication-launches-strategic-partnership-to-expand-capabilities-and-service): May 2025 announcement of the C4 Fabrication acquisition and partnership. - [See Us at SEMA 2025](https://www.horsepowerautomotivegroup.com/hpag-news/see-us-at-sema-2025): SEMA 2025 exhibition announcement. - [Launch of Preferred Dealer Program](https://www.horsepowerautomotivegroup.com/hpag-news/launch-of-preferred-dealer-program): March 2025 announcement of the cashback dealer loyalty program. - [HPAG Consolidates Data With PDM Automotive](https://www.horsepowerautomotivegroup.com/hpag-news/horsepower-automotive-group-consolidates-data-with-pdm-automotive): Product-data partnership consolidating all HPAG-brand data through PDM Automotive. - [ADD Announces 3% Retail MAP Increase](https://www.horsepowerautomotivegroup.com/hpag-news/addictive-desert-designs-announces-a-3-increase-in-retail-map): Retail Minimum Advertised Price adjustment for the ADD brand. - [Letter on UMAP Policy](https://www.horsepowerautomotivegroup.com/hpag-news/letter-from-hpag-on-policies): Letter explaining the Unilateral Minimum Advertised Price policy. - [Rago Fabrication 6th Gen 4Runner Collection](https://www.horsepowerautomotivegroup.com/hpag-news/rago-fabrication-announces-6th-gen-4runner-collection): April 2025 launch of Rago's 2025 Toyota 4Runner product line. ## Product releases - [All New Releases](https://www.horsepowerautomotivegroup.com/blogs/new-releases): Product launch archive across all brands. ## Events and adventures - [All Events & Adventures](https://www.horsepowerautomotivegroup.com/blogs/events-adventures): Event recaps and trail-ride coverage from HPAG brands. - [United By Bronco 2025](https://www.horsepowerautomotivegroup.com/events-adventures/united-by-bronco-2025): Recap of the 2025 United By Bronco event, where ADD and DV8 Offroad served as title sponsors.